Consumer Products
Deliver outcomes tailored to individual consumers, based on a deep understanding of their wants and needs, with SAP solutions for consumer products.

Personalization is achieved where the brand and consumer story intersect

SAP enables consumer products companies to provide personal, relevant, and simple shopping experiences – where commerce is seamless; technology is invisible; and privacy, security, and trust are assumed and assured.

Product Innovation

  • Project and Portfolio Management
  • Product Compliance
  • Product Development and Configuration for Discrete Industries
  • Product Formulation and Recipe Development for Process Industries


  • Asset Operations and Maintenance
  • Efficient Dairy Management
  • Environment, Health, and Safety
  • Industrial Insights
  • Intelligent Asset Management
  • Manufacturing Execution for Industry 4.0
  • Manufacturing Networks
  • Manufacturing Operations
  • Mobile Asset Management
  • Protein Management

Supply Chain

  • Demand Management and Insights
  • Order Promising
  • Response and Supply Planning
  • Sales, Inventory and Operations Planning
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics


  • Consent-Based Marketing
  • Optimized Marketing
  • Single Customer View

Sales and Service

  • Commerce Personalization
  • Field Service Management
  • Omnichannel Commerce Management
  • Omnichannel Customer Service
  • Sales Force Automation
  • Sales Performance Management
  • Subscription Management
  • Trade Management

Solve your specific consumer products needs

Optimize experiences with intelligent technologies

Use intelligent technologies to process data and leverage that data to be responsive to the demands of customers and environmental health and safety concerns.

Position your consumer products company for growth

Learn how you can use a crossover approach to succeed in today’s hypercompetitive environment by employing greater speed, agility, and defense to outmaneuver the competition.

Unlock new business value with digital technology

Inspire, guide, and help consumers – and win their business – by connecting innovative technologies with integrated business solutions to create an intelligent enterprise.

SAP Road Map for Consumer Products

Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.


Current release highlights

  • Improved support for decision-making
  • Consumer sentiment analysis
  • Better collaboration across international teams

Upcoming innovations

  • Faster time to market
  • Increased transparency across shop floor activities
  • Full tax compliance 
  • Reduced in-store merchandising costs

Future plans

  • Reduce costs to serve
  • Improve consumer experiences
  • Embed experience feedback into brand, product, customer experience, and workforce management

Find consumer products software tailored to your needs

Ensure your products are on top of consumers’ minds by anticipating and meeting demand to better serve their needs and earn their trust.


Learn how you can adopt industry best practices with a proven technology framework for your Consumer Products enterprise. Achieve operational excellence in core financial and engagement management practices and across your business as a whole.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software.

Utilize new data to outshine the competition

Explore IoT adoption trends in consumer products

Gain insights into IoT adoption trends in the consumer products industry from a global survey that identifies industry challenges and the areas of highest IoT applicability.

Become a best-run midsize consumer products company

In this IDC InfoBrief sponsored by SAP, learn how growing consumer products companies are addressing key challenges such as enabling new business models and delivering personalized customer experiences.

Manage your consumer products business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge IoT applications using business and technology services.