Retail
Reach more customers and deliver individualized experiences your customers can trust by becoming an intelligent enterprise with retail solutions from SAP.
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By 2020, your customers will manage 85% of their relationships online

SAP provides an integrated suite of applications, intelligent technologies, and a digital platform for retailers to pursue innovative business models and deliver relevant personalised customer experiences anywhere, anytime.

Omnichannel Marketing

  • Single Customer View
  • Consent-Based Marketing
  • Marketing Execution

Customer Centric Merchandising

  • Master Data Management for Merchandising
  • Merchandise and Assortment Planning
  • Merchandising Intelligence
  • Product Design and Development
  • Pricing and Promotions

Procurement Excellence

  • Indirect Buying
  • Invoice and Payables Management
  • Merchandise Buying
  • Private Label Management
  • Sourcing and Contract Management
  • Supplier Management

Digital Supply Chain

  • Forecasting, Allocation, and Replenishment
  • Omnichannel Inventory and Order Response
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics

Omnichannel Customer Experience

  • Commerce Management and Personalisation
  • Customer Service
  • Omnichannel Sales Order Management
  • Retail Store Management

Unlock new business value with digital technology

Transform retail merchandise management​

Connect your workforce, suppliers, consumers, and the IoT in real time to capture every opportunity and leverage digital transformation for increased business value.

Drive personalized experiences

Uncover unspoken consumer needs and increased efficiencies across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise.

Optimize experiences with intelligent technologies

Embrace emerging technologies to gain consumer insights, build trust, and provide the seamless shopping experiences consumers are looking for.

SAP Road Map for Retail

Explore how our current, upcoming, and planned innovations help retailers become immersed in consumer lives through trusted experiences, delivered profitably and at scale.

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Current release highlights

  • Consistent pricing and offers seamlessly delivered across touchpoints as a global cloud service
  • Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange 
  • RFID-enabled stock transfer for store managers
  • Machine learning-supported assortment and option planning and product master data enrichment
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Upcoming innovations

  • Headless commerce cloud with microservices extension factory
  • Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
  • Improved demand forecast and assortment planning with real-world data
  • Logistics business networks for partner collaboration, scheduling, and visibility
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Future plans

  • Leverage automation, embedded intelligence, and cloud scalability across all retail processes
  • Optimise order fulfilment with networked-distributed order orchestration
  • Integrate retail planning applications in the cloud
  • Embed experience feedback into brand, product, customer experience, and workforce management 

Find retail software tailored to your needs

Gain real-time customer and point-of-sale insights, reach shoppers across channels, and get the visibility to optimise everything from merchandising to the supply chain.

SAP S/4HANA Retail for merchandise management

Meet the demands of a digital economy and omnichannel retail with support for all core retail processes. Gain insights into operational retail data and provide users with contextual, real-time information and a simple user interface to make faster decisions and deliver a better consumer experience.

SAP Customer Activity Repository

Improve demand forecasting and maximise promotion and assortment effectiveness with the SAP Customer Activity Repository application. This unified data repository collects multichannel customer and point-of-sale data in real time, prepares it for analysis, and makes it ready for consumption by other applications.

Jump-start your transition to an intelligent enterprise

Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company service for Core Retail.

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SAP Model Company for Core Retail

Become a digital leader in the retail industry with a prepackaged, ready to use service that delivers predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry.

Manage your retail business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.